Digital tattoos - the parts of ourselves that we share online for others to see - aren't so easily removed, including social media tattoos. Since Facebook is the social media platform that I'm most active on, let's take a look at digital tattoos on Facebook. It's true that anyone can delete a post. Presuming that a post hasn't been shared on other profiles, or forever captured with a screenshot, I could delete any Facebook post. I could even delete my whole account. Nonetheless, the impressions that I've made on others through my Facebook account cannot be washed away as easily as a temporary tattoo. Our digital tattoos can be permanent - or at least, difficult to change - because we are perceived through the lens of our social media accounts. It can be easy to forget that we're being perceived when we post, even when we set our posts' privacy to friends-only.
To put this "privacy" in perspective, look around the room. Now look back at your phone, or computer, or whatever screen you're using. Just imagine, all your Facebook friends crammed like sardines in this one room. They're watching what you type, what photos you include, and how you respond to comments. It wouldn't feel nearly as private, would it? For me, that's 140 people seeing my digital tattoo - or in other words, my digital persona.
What does my digital persona say about me? Is this the real life? Is this just fantasy? (Yes, I'm referencing Queen's Bohemian Rhapsody.)
To explore this digital tattoo, I analyzed 2 sets of Facebook posts. First, we'll examine my 25 most recent Facebook posts. Then, we'll examine my first 25 Facebook posts, traveling back in time to when I made my Facebook account on March 13th, 2022. Has my digital persona changed over time? Let's find out!
Data Set #1: January 2024-April 2024
For my first set of data, I had 7 Facebook posts in January, 8 posts in February, 8 posts in March, and 2 posts in April (as of April 10th, 2024). This data shows that my number of posts per month is pretty consistent. Since I often lurk on Facebook, rather than actively post, it's not surprising that my number of posts per month is relatively small - at least, compared to some of my Facebook friends who post more frequently. However, just because my number of posts is smaller doesn't mean my digital tattoo is smaller. These posts can say a lot about me for any Facebook friend scrolling down my profile.
Scrolling down my profile, you wouldn't just see what I've posted; you'd also see what my friends have posted when they've tagged me. Anytime a friend tags me, I review the post before it's added to my timeline, which helps me control what's posted on my wall. This privacy setting, Timeline Review, helps me ensure that my digital tattoo is a tattoo that I want. After all, I wouldn't want a surprise tattoo, such as a friend tagging me in something that reflected poorly on me. Even if this situation is unlikely, I can't say it's impossible. Since I chose to include these tagged posts on my wall, I made these posts a part of my digital tattoo.
Examining this data, I realized that some of my favorite posts are the ones where friends had thoughtfully tagged me, such as the posts below (names omitted for privacy protection.)
Image Source: Aron Ryan's Facebook Profile Image Source: Aron Ryan's Facebook Profile
Image Source: Aron Ryan's Facebook Profile
Although my friends had tagged me, I had not tagged my friends in this set of Facebook posts. To make the most out of my digital tattoo in the future, I'd like to remember to celebrate friends, community organizations, and causes as a part of my digital tattoo. It brings to mind The Social Institute's article Using Tech for Good: Positive Ways Students Are Navigating Social Media. This article shared how students can use social media to "build a community that supports and uplifts them." Students can also "recognize and celebrate the achievements of their peers," just like my professor celebrated my poetry reading. I hope to be more intentional about taking the time to celebrate others through my Facebook posts. That way, my Facebook account can be not only a digital scrapbook, but also a digital encouragement board for my online community.
Speaking of encouragement, I found that my posts were overwhelmingly positive. Of the 25 posts, 24 had a positive tone, while 1 had a mixed tone. For context on this outlier post, I'd asked for memes to cheer me up, though I did not specify why I needed cheering that day, keeping the details of my mental health on the private side. I tend to keep negative posts off of Facebook for a couple reasons. First, I have a wide range of Facebook friends, which includes coworkers and other professional connections. If it's not suited for work, it's not suited for Facebook. Second, I don't want my bad days to be a part of my digital tattoo. Instead, I choose to curate a digital persona that is positive in nature. Does this omission of the bad days make my Facebook account inauthentic, since I leave out negative emotional experiences?
On the contrary, I'd say that my Facebook is still authentic to who I am. I'm simply choosing to share certain parts of who I am, just like I'd choose to share certain parts of myself at work, and certain parts with friends, and certain parts with a partner. Additionally, since my brain can often perceive situations negatively and experience negative emotions strongly, it's incredibly helpful for me to have a space that cultivates positivity. It's a mindfulness practice for me to curate a positive space, while finding spaces (besides Facebook) where I can more appropriately process and more gently welcome negative emotions.
Aside from analyzing the tone of the posts, I analyzed the content of the posts by assigning tags to each post. Bearing in mind that some posts had multiple tags, here's a breakdown of my posts:
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All in all, I'd say that these Facebook posts reflect my interests quite well. As one example, the "nature" category included 3 separate posts featuring photos of squirrels, along with other posts featuring photos of cranes, mourning doves, and the Orchid Show of Wonders at the Chicago Botanic Garden. As another example, the "GG" category refers to my snake GG. GG boasted the only post to feature a video, since I'd shared this video combining GG and a song from The Lion King (wait till the end for the snake yawn!) Side note, I made this particular post public for the sake of sharing the GG video. Every other post of mine in this data set is friends-only and features photos, demonstrating that I post when I have something visual to share. Although most posts feature between 1 and 3 photos, I made an exception for the aforementioned Chicago Botanic Garden post, which included 25 photos of orchids, cool plants, and selfies with my cool friend.
Speaking of the number 25, let's dive into another set of 25 Facebook posts. Now that we've examined my 25 newest posts, we'll examine the first 25 posts on my Facebook account. I'd created this account on March 14th, 2022, meaning that my Facebook is two years old. How do my posts compare over time? Let's find out!
Data Set #2: March 2022-May 2022
For my second data set, I had 10 Facebook posts in March, 12 posts in April, and 3 posts in May (tracked until May 8th to reach 25 total posts). I posted slightly more per month in 2022 compared to 2024 (10 posts in March 2022, down to 8 posts in March 2024) but the difference isn't substantial between the two data sets.
Compared to 2024, I had less posts on my wall from other friends tagging me (6 in 2024, down to 1 in 2022). Although it's difficult to draw concrete conclusions, I now have more Facebook friends, as well as closer friendships, meaning that it's more likely in 2024 for me to be tagged in a post. Although the number of posts and the number of tags didn't strike me as significant data points, there is one key difference that stuck out to me.
Namely, the difference in tone. In 2024, one post had a mixed tone. In 2022, I had three negative posts. Although two of these posts discussed important issues (mental health stigma), the way I'd discussed this stigma involved more negativity than I'd expected - and more cuss words than I'd expected! Although a few swears were sprinkled into posts for the sake of humor, I viscerally cringed while reading the posts, such as reading a negative vent about a migraine. Venting on social media was discussed in the article
Social Media Armor: Are You Really What You Post? As discussed in this article, "It's not wrong to use social media to vent or talk about problems, but consider making those accounts private and keeping just one account public. But remember: Even things posted on private accounts or social media forums can still end up in the public eye, so if it's definitely something you don't want shared, keep it off the internet." Some of my old posts do not have the professionalism that's more characteristic of my current digital persona.
On the bright side, this difference shows that I've matured, developing a more professional and more optimistic presence on my social media. On the not-so-bright side, I'll definitely need to take a closer look at my old posts, making revisions to my digital tattoo. Just like old tattoos may need to be touched up, I need to touch up my Facebook posts. It makes sense that my old Facebook posts were more casual, since I'd only been friends with a few select friends in 2022. Having said that, the unprofessional verbiage no longer serves me in my increasingly professional roles on Facebook.
To conclude this post, I decided it would be fun to make word clouds! To make these word clouds, I copied the text from my Facebook posts into Google Sheets - one sheet for 2024, one sheet for 2022. For each data set, I entered the text into this
word cloud generator - creating one cloud for my 2022 posts, and another cloud for my 2024 posts.
If your social media profile had a word cloud, what words do you think you'd find?
2022 Word Cloud:
2024 Word Cloud: